Four press events, three continents, one Boeing 777F: Lufthansa Cargo built a futuristic showroom to fly a BMW around the world.
Lufthansa Cargo has done itself proud. The task: to provide a glittering platform for the unveiling of BMW’s iNEXT SUV. The challenge: to stage the event in the hold of a Boeing 777F. Why? After the press premiere in Munich, the SUV prototype would be traveling to New York, San Francisco and Beijing. This was no problem for the Lufthansa freight specialists, who set up a revolving stage in the belly of the plane, installed 165 LED video modules and added their own special decorative touch. The result: a logistical masterpiece and resounding success. More than 300 automobile journalists admired the future-perfect BMWon its world tour.
The number of construction specialists who created the showroom in just two days
The reach, in kilometers, of the Boeing 777F, the world’s most efficient cargo plane
That’s how many bright blue LEDs showed the BMW off to best effect inside the 777F
The year that BMW aims to launch the fully electric SUV – here, going on board
The number of press representatives who attended the unveiling of the iNEXT