Illustration of London's two faces: The cool and the discerning side
© Cristóbal Schmal

London – One city, two faces


The British capital is home to what is perhaps Europe’s largest and most significant hipster community. It’s also where many old-school types enjoy celebrating aristocratic styles. We show you the cool and discerning side of London.

Illustration: London Bus

New Home

Where the wild ones are: They used to live in Camden or in ­Notting Hill, but not anymore … Real hipsters live in Shoreditch in East London.

Rain stopper

A useful item and a lifestyle statement all in one: the stylish umbrellas they sell at the London Underground boutique.

Hip, hip, hurray!

Food trucks, cupcake stands, vintage boutiques: Broadway Market is very trendy and popular and full of good things to buy, especially on Saturdays.

Look sharp

A full, well-trimmed beard is the ultimate sign of hipsterdom, and the barbers at Jack the Clipper are bound to do justice to your face.

Death by sugar

Kickstart your morning at the Cereal Killer Café, where you can choose from close to 100 different kinds of cereal, 30 kinds of milk and 20 sugary toppings.

Skin deep

If you want to get a tattoo, the well-known London tattoo artists Mo Coppoletta and Nikole Lowe are the people to see. Be warned: There’s a long waiting list.



Tea-time treats

Afternoon tea is a fine British tradition that includes elegant sandwiches and scones. Go to Brown’s Hotel for the full experience.

Suits you, Sir

A true ­English gentleman would never buy clothing off the rack but rather visit his tailor on Savile Row for an exquisite custom fitting.

Top notes

For a ­dignified night out, enjoy some live piano music from the comfort of a leather arm chair and surrounded by candle light at the ­Kensington ­Piano Bar.

Members only

Some of the best and most exclusive golf clubs are located west of London, but unless you’re a member, they won’t let you in.

Hats on!

You see the craziest head gear during Royal Ascot Week, when London’s high society come together for a spot of horse racing (June 20–24).

Heady mix

The drinks at Dukes are ­shaken, stirred and a whole lot more. The bartender also makes world-class martinis. This was James Bond creator Ian Flemings’s local bar.